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Marketing Management, Global Edition – 16th Edition provides the student with a detailed overview of marketing management concepts, including product differentiation, positioning as storytelling, managing customer expectations, managing brand portfolios, defining the pricing objective, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing management concepts and build real-world working capability. Marketing Management, Global Edition – 16th Edition goes into distribution channel functions, personal selling as a process, managing events, determining the message appeal, and setting the communication benchmarks. A chapter is broken down into product-market growth strategies. Buy Marketing Management, Global Edition – 16th Edition and be confident in your marketing management education and career.
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