Essentials of Marketing, 17th Edition – Looseleaf


  • By: Perreault, William; Cannon, Joseph; McCarthy, E. Jerome
  • 17th Edition | 2020 | Loose Leaf
  • ISBN is 9781264024063 / 1264024061
  • Publisher: McGraw Hill

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Essentials of Marketing, 17th Edition – Looseleaf provides the student with a detailed overview of marketing concepts, including marketing’s value to consumers, firms, and society, marketing strategy planning, evaluating opportunities in the changing market environment, focusing marketing strategy with segmentation and positioning, and final consumers and their buying behavior, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Essentials of Marketing, 17th Edition – Looseleaf goes into improving decisions with marketing information, elements of product planning for goods and services, product management and new-product development, and place and development of channel systems. A chapter is broken down into distribution customer service and logistics. Buy Essentials of Marketing, 17th Edition – Looseleaf and be confident in your marketing education and career.

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