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Marketing Management: A Strategic Decision-Making Approach, 8th Edition provides the student with a detailed overview of the marketing management process, the marketing implications of corporate and business strategies, understanding market opportunities, and understanding consumer buying behavior, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Marketing Management: A Strategic Decision-Making Approach, 8th Edition goes into understanding organizational markets and buying behavior, measuring market opportunities, targeting attractive market segments, and differentiation and brand positioning. A chapter is broken down into business strategies, the foundation for marketing program decisions. Buy the textbook Marketing Management: A Strategic Decision-Making Approach, 8th Edition and be confident in your business education and career.
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