Marketing Management, 16th Edition – Rental Edition


  • By: Kotler, Philip; Keller, Kevin; Chernev, Alexander
  • 16th Edition | 2021 | Hardcover
  • ISBN is 9780135887158 / 0135887151
  • Publisher: Pearson

Sell this book

Free Shipping over $15

Out of stock

Used Book in Good Condition: Ships in one business day! Used books may have highlighting and/or underlining. May not include supplements or access codes. Ships with tracking. Buy used textbooks and save money on your college books!

Marketing Management, 16th Edition provides the student a detailed overview of business concepts, including defining marketing for the new realities, marketing planning and management, analyzing consumer markets, conducting marketing research, identifying market segments and target customers, and crafting a customer value proposition and positioning, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Marketing Management, 16th Edition goes into mdesigning and managing services, building strong brands, managing pricing and seales promotions, managing marketing communications, and designing an integrated marketing campaign in the digital age. A chapter is broken down into designing and managing distribution channels. Buy Marketing Management, 16th Edition and be confident in your business education and career.

Own this book? See if Mybookcart is buying Marketing Management, 16th Edition – Rental Edition. Sell your textbook for cash.

You may also like…

Shopping Cart