Marketing Strategy, 8th Edition


  • By: Ferrell, O. C.; Hartline, Michael; Hochstein, Bryan W.
  • 8th Edition | 2021 | Paperback
  • ISBN is 9780357516300 / 0357516303
  • Publisher: Cengage Learning

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Marketing Strategy, 8th Edition provides the student a detailed overview of marketing strategy concepts, including marketing in today’s economy, strategic marketing planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, branding and positioning, and ethics and social responsibility in marketing strategy, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing strategy concepts & build real-world working capability. Marketing Strategy, 8th Edition goes into developing and maintaining long-term customer relationships, organizational mission versus organizational vision, purposes and significance of a marketing plan, and unique characteristics of business markets. A chapter is broken down into marketing implementation and control. Buy the textbook Marketing Strategy, 8th Edition and be confident in your marketing strategy education and career.

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