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Marketing, 10th Edition: Real People, Real Choices provides the student with a detailed overview of marketing concepts, including negotiating an offer, classifying retailers by level of service, ethical treatment of customers, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Marketing, 10th Edition: Real People, Real Choices goes into getting product objectives right, branding strategies, psychological issues in setting prices, and internet price discrimination. A chapter is broken down into types of advertising based on marketing goals. Buy Marketing, 10th Edition: Real People, Real Choices and be confident in your marketing education and career.
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