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Marketing Fundamentals for Future Professionals


  • By: Robertson, Bruce
  • Revised First Edition | 2018 | Paperback
  • ISBN is 9781516538478 / 1516538471
  • Publisher: Cognella Academic Publishing

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Marketing Fundamentals for Future Professionals provides the student with a detailed overview of marketing concepts, including consumer buying process, factors that influence buying, characteristics of business markets, business buying process, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Marketing Fundamentals for Future Professionals goes into marketing information system, target marketing, service quality, pricing framework, and competition-based pricing. A chapter is broken down into fashions and fads. Buy Marketing Fundamentals for Future Professionals and be confident in your marketing education and career.

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