Marketing: The Core, 9th Edition


  • By: Kerin, Roger; Hartley, Steven
  • 9th Edition | 2021 | Hardcover
  • ISBN is 9781260729184 / 1260729184
  • Publisher: McGraw Hill

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Marketing: The Core, 9th Edition provides the student with a detailed overview of marketing concepts, including creating customer relationships and value through marketing, developing successful organizational and marketing strategies, and understanding the marketing environment, ethical behavior, and social responsibility, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Marketing: The Core, 9th Edition goes into understanding consumer behavior, understanding organizations as customers, and understanding and reaching global consumers and markets. A chapter is broken down into market segmentation, targeting, and positioning. Buy Marketing: The Core, 9th Edition and be confident in your marketing education and career.

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