Strategic Communication in Business and the Professions (7th Edition)

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Strategic Communication in Business and the Professions
  • O’Hair, Dan; Friedrich, Gustav; Dixon, Lynda
  • 7th Edition | 2010 | Paperback

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SKU: 9780205693115eR11s3a3 Category: Tag:

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Contributor(s): O’Hair, Dan (Author), Friedrich, Gustav (Author), Dixon, Lynda (Author)

ISBN: 0205693113    EAN: 9780205693115

Publisher: Pearson

Binding: Paperback

Pub Date: February 19, 2010

Updated in a new 7th edition , Strategic Communication discusses the four essential elements of effective communication – setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.

This edition helps the reader address the current challenges of communication within the realm of business. The updated examples, provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

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