Used Book in Good Condition: Ships in one business day! Used books may have highlighting and/or writing. May not include supplements or access codes. Ships with tracking.
Contributor(s): O’Hair, Dan (Author), Friedrich, Gustav (Author), Dixon, Lynda (Author)
ISBN: 0205693113 EAN: 9780205693115
Pub Date: February 19, 2010
Updated in a new 7th edition , Strategic Communication discusses the four essential elements of effective communication – setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools.
This edition helps the reader address the current challenges of communication within the realm of business. The updated examples, provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.