Loose-Leaf Essentials of Strategic Management: The Quest for Competitive Advantage, 7th Edition

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  • By: Gamble, John; Thompson, Arthur; Peteraf, Margaret
  • 7th Edition | 2020 | Loose Leaf
  • ISBN is 9781260785845 / 126078584X
  • Publisher: McGraw-Hill Education

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Loose-Leaf Essentials of Strategic Management: The Quest for Competitive Advantage, 7th Edition provides the student a detailed overview of strategic management concepts, including developing a company mission statement, crafting a strategy, the competitive force of potential new entrants, the concept of industry driving forces, using strategic group maps to assess the positioning of key competitors, identifying competitively important resources and capabilities, how value chain activities relate to resources and capabilities, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master strategic management concepts & build real-world working capability. Loose-Leaf Essentials of Strategic Management: The Quest for Competitive Advantage, 7th Edition goes into low-cost provider strategies, pitfalls to avoid in pursuing a low-cost provider strategy, approaches to differentiation, delivering superior value via a differentiation strategy, the danger of an unsound best-cost provider strategy, and choosing the basis for competitive attack. A chapter is broken down into strategies for competing in international markets. Buy the textbook Loose-Leaf Essentials of Strategic Management: The Quest for Competitive Advantage, 7th Edition and be confident in your strategic management education and career.

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