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Consumer Behavior, 7th Edition provides the student a detailed overview of marketing concepts, including understanding consumer behavior, the psychological core, and problem recognition and information search, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Consumer Behavior, 7th Edition goes into judgment and decision-making, post-decision processes, social influences on consumer behavior, and consumer diversity. A chapter is broken down into household and social class influences. Buy Consumer Behavior, 7th Edition and be confident in your marketing education and career.
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