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Marketing: An Introduction, 15th Edition provides the student a detailed overview of marketing concepts, including creating customer value and engagement, analyzing the marketing environment, and managing marketing information to gain customer insights. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. Marketing: An Introduction, 15th Edition goes into understanding consumer and business buyer behavior, developing new products and managing the product life cycle, and understanding and capturing customer value with pricing. A chapter is broken down into engaging consumers and communicating customer value with advertising and public relations. Buy the textbook Marketing: An Introduction, 15th Edition and be confident in your marketing education and career.
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