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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Edition provides the student a detailed overview of strategic management concepts, including the nature of strategic management, strategy formulation, the business vision and mission, evaluating and writing mission statements, the purpose and nature of an external audit, integrating strategy and culture, marketing, value chain analysis, long-term objectives, types of strategies, and strategy analysis and choice, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master strategic management concepts & build real-world working capability. Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Edition goes into the strategy-formulation analytical framework, the SWOT matrix, transitioning from formulating to implementing strategies, strategic human resource issues, strategic marketing issues, strategic research and development issues, guidelines for effective strategy management, and social responsibility and policy. A chapter is broken down into business ethics, social responsibility, and environmental sustainability. Buy the textbook Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16th Edition and be confident in your strategic management education and career.
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