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Persuasion: Social Influence and Compliance Gaining, 5th Edition provides the student a detailed overview of persuasion concepts, including why study persuasion, ethical concerns about the use of persuasion, what constitutes persuasion, attitudes and consistency, and credibility, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master persuasion concepts & build real-world working capability. Persuasion: Social Influence and Compliance Gaining, 5th Edition goes into communicator characteristics and persuadability, conformity and influence in groups, language and persuasion, nonverbal influence, deception, and structuring and ordering persuasive messages. A chapter is broken down into esoteric forms of persuasion. Buy the textbook Persuasion: Social Influence and Compliance Gaining, 5th Edition and be confident in your persuasion education and career.
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