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Marketing Management, 16th Edition provides the student a detailed overview of business concepts, including defining marketing for the new realities, marketing planning and management, analyzing consumer markets, conducting marketing research, identifying market segments and target customers, and crafting a customer value proposition and positioning, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Marketing Management, 16th Edition goes into mdesigning and managing services, building strong brands, managing pricing and seales promotions, managing marketing communications, and designing an integrated marketing campaign in the digital age. A chapter is broken down into designing and managing distribution channels. Buy Marketing Management, 16th Edition and be confident in your business education and career.
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