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Marketing (ISE HED IRWIN MARKETING), 8th Edition provides the student a detailed overview of marketing concepts, including marketing analytics, social and mobile marketing, ethical and societal dilemma, operational and customer excellence, market penetration, experiencing the product or service, how firms engage their customers, assessing the efficacy of influencers, conscious marketing, company capabilities, demographics, social trends, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Marketing (ISE HED IRWIN MARKETING), 8th Edition goes into psychological and social factors influencing the consumer decision process, involvement and consumer buying decisions, manufacturers and service providers, analyzing infrastructure and technological capabilities, targeting the marketplace, brand ownership, and changing customer needs. A chapter is broken down into primary data collection techniques. Buy Marketing (ISE HED IRWIN MARKETING), 8th Edition and be confident in your marketing education and career.
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