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Marketing: Defined, Explained, Applied, 2nd Edition provides the student a detailed overview of marketing concepts, including the meaning of marketing, the marketing environment, consumer markets, planning and marketing in an organization, marketing and society, marketing and the law, global marketing, and value for customers, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. Marketing: Defined, Explained, Applied, 2nd Edition goes into a perspective on consumer behavior, consumer insight, the brand, the marketing plan, product and service strategies, supply chain and distribution strategies, retailing and wholesaling strategies, advertising and sales promotion strategies, and the communications mix. A chapter is broken down into personal selling and direct marketing strategies. Buy the textbook Marketing: Defined, Explained, Applied, 2nd Edition and be confident in your marketing education and career.
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