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Essentials of Marketing, 17th Edition provides the student a detailed overview of marketing concepts, including marketing’s value to consumers and society, marketing strategy planning, and evaluating opportunities in the changing market environment. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. Essentials of Marketing, 17th Edition goes into focusing marketing strategy with segmentation and positioning, final consumers and their buying behavior, and improving decisions with marketing information. A chapter is broken down into retailers, wholesalers, and their strategy planning. Buy the textbook Essentials of Marketing, 17th Edition and be confident in your marketing education and career.
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