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Consumer Behavior: Buying, Having, and Being, 13th Edition provides the student a detailed overview of business concepts, including economists’ view of behavior, exchange and markets, demand, and production and cost. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Consumer Behavior: Buying, Having, and Being, 13th Edition goes into market structure, pricing with market power, creating and capturing value, game theory, and incentive conflicts and contracts. A chapter is broken down into attracting and retaining qualified employees. Buy the textbook Consumer Behavior: Buying, Having, and Being, 13th Edition and be confident in your business education and career.
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