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The PR Styleguide: Formats for Public Relations Practice, 3rd Edition provides the student with a detailed overview of public relations concepts, including audio news releases, communication audits, direct mail campaigns, newsletters, media tours, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master public relations concepts and build real-world working capability. The PR Styleguide: Formats for Public Relations Practice, 3rd Edition goes into video news releases and electronic press kits, web sites, media lists, the pitfalls of new media, and where direct mail campaigns should go. A chapter is broken down into public service advertisements and announcements. Buy The PR Styleguide: Formats for Public Relations Practice, 3rd Edition and be confident in your public relations education and career.
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