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M: Marketing, 7th Edition provides the student a detailed overview of marketing, including assessing the marketplace, developing marketing strategies and a marketing plan, global marketing, consumer behavior, marketing research, and developing new products, among others. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. M: Marketing, 7th Edition goes into pricing concepts for capturing value, supply chain and supply management, integrated marketing communications, and personal selling and sales management. A chapter is broken down into advertising, public relations, and sales promotions. Buy the textbook M: Marketing, 7th Edition and be confident in your marketing education and career.
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