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MKTG: Principles of Marketing, 12th Edition provides the student a detailed overview of marketing concepts, including what marketing is, the nature of strategic planning, defining the business mission, ethics and social responsibility, determinants of a civil society, the concepts of ethical behavior, the marketing environment, and social factors, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. MKTG: Principles of Marketing, 12th Edition goes into technology and innovation, developing a global vision, rewards of global marketing and the shifting global business landscape, multinational firms, consumer decision making, the importance of understanding consumer behavior, personal selling and sales management, price concepts, and marketing research. A chapter is broken down into supply chain management and marketing channels. Buy MKTG: Principles of Marketing, 12th Edition and be confident in your marketing education and career.
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