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Social Media Marketing: A Strategic Approach, 3rd Edition provides the student a detailed overview of marketing concepts, including the role of social media marketing, goals and strategies, identifying target audiences, rules of engagement for social media marketing and social media governance, social media platforms and social networking sites, and paid social and influencers, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. Social Media Marketing: A Strategic Approach, 3rd Edition goes into visual storytelling, content marketing, virtual communities, mobile marketing on social networks, social media monitoring and management tools, managing and staffing the organization for social media marketing, and the social media marketing plan. A chapter is broken down content creating and sharing using blogs, podcasting, and webinars. Buy Social Media Marketing: A Strategic Approach, 3rd Edition and be confident in your marketing education and career.
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