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Persuasion in Society, 3rd Edition provides the student a detailed overview of communication concepts, including the study of persuasion, the psychology of persuasion and basic concepts and principles, persuasion broadly considered, the coactive approach, coactive persuasion, resources of communication, and framing and reframing, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master communication concepts & build real-world working capability. Persuasion in Society, 3rd Edition goes into cognitive shorthands, reasoning and evidence, context for persuasion, going public and delivering a presentation that persuades, persuasive campaigns, staging political campaigns, and analyzing product advertising. A chapter is broken down into talking through differences and persuasion in social conflicts. Buy the textbook Persuasion in Society, 3rd Edition and be confident in your communication education and career.
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