Marketing: An Introduction (Revised) (12TH ed.)

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Marketing: An Introduction (Revised) (12TH ed.)

By: Armstrong, Gary (Author), Kotler, Philip (Author)

12th Edition | 2014 | Paperback

9780133451276 / 0133451275

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As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable.

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