Marketing: An Introduction, 14th Edition – Global Edition


  • By: Armstrong, Gary; Kotler, Philip; et al
  • 14th Edition | 2019 | Paperback
  • ISBN is 9781292294865 / 1292294868
  • Publisher: Pearson

Sell this book

Free Shipping over $15

Out of stock

Used Book in Good Condition: Ships in one business day! Used books may have highlighting and/or underlining. May not include supplements or access codes. Ships with tracking.

For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

Own this book? See if Mybookcart is buying Marketing: An Introduction, 14th Edition – Global Edition.  Sell your textbook for cash.

Shopping Cart