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Loose Leaf for M: ADVERTISING, 4th Edition provides the student with a detailed overview of marketing concepts, including research and account planning, networking and community relations, aggregating market segments, key factors influencing price, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Loose Leaf for M: ADVERTISING, 4th Edition goes into the social impact of advertising in perspective, writing the creative strategy, considerations in conducting primary quantitative research, writing video copy, and the use of visuals in print advertising. A chapter is broken down into the importance of IMC to advertising. Buy Loose Leaf for M: ADVERTISING, 4th Edition and be confident in your marketing education and career.
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