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Introduction to Mass Communication, 11th Edition provides the student a detailed overview of communication concepts, including what mass communication is, convergence and the reshaping of mass communication, books and their audiences, a short history of newspapers, and scope and structure of the magazine industry, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master communication concepts & build real-world working capability. Introduction to Mass Communication, 11th Edition goes into a short history of the movies, trends and convergence in radio and sound recording, and cable and satellite television. A chapter is broken down into the internet and social media. Buy the textbook Introduction to Mass Communication, 11th Edition and be confident in your communication education and career.
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