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International Marketing, 18th Edition- International Edition provides the student a detailed overview of international marketing concepts, including the dynamic environment of international trade, cultural dynamics in assessing global markets, developing a global vision through marketing research, economic development and the Americas, products and services for consumers, international marketing channels, personal selling and sales management, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master international marketing concepts & build real-world working capability. International Marketing, 18th Edition- International Edition goes into pricing for international markets, integrated marketing communications and international advertising, the international legal environment, the political environment, inventive negotiations, assessing global market opportunities, developing global marketing strategies, the cultural environment of global marketing, and the internationalization of U.S. business. A chapter is broken down into implementing global marketing strategies. Buy the textbook International Marketing, 18th Edition- International Edition and be confident in your international marketing education and career.
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