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Essentials of Entrepreneurship and Small Business Management, 9th Edition provides the student a detailed overview of small business management concepts, including the challenge of entrepreneurship, ethics and social responsibility, creativity and innovation which are the keys to entrepreneurial success, conducting a feasibility analysis and designing a business model, and crafting a business plan and building a solid strategic plan, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master small business management concepts & build real-world working capability. Essentials of Entrepreneurship and Small Business Management, 9th Edition goes into forms of business ownership, buying an existing business, franchising and the entrepreneur, building a powerful bootstrap marketing plan, e-commerce and the entrepreneur, pricing and credit strategies, creating a successful financial plan, and choosing the right location and layout. A chapter is broken down into building a new venture team and planning for the next generation. Buy the textbook Essentials of Entrepreneurship and Small Business Management, 9th Edition and be confident in your small business management education and career.
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