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Entrepreneurship: The Practice and Mindset, 2nd Edition provides the student a detailed overview of entrepreneurship, including media images of entrepreneurs, corporate entrepreneurship, buying a small business, serial entrepreneurship, the self-leadership habit, the four parts of a business model, customers and markets, and observation techniques, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master entrepreneurship concepts & build real-world working capability. Entrepreneurship, 2nd Edition goes into the design-thinking process, interviewing as a useful technique for identifying needs, from idea generation to opportunity recognition, four pathways to opportunity identification, and the improvisation habit. A chapter is broken down into building business models. Buy Entrepreneurship, 2nd Edition and be confident in your entrepreneurship education and career.
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