Contemporary Marketing (MindTap Course List), 19th Edition


  • By: Boone, Louis E.; Kurtz, David L.
  • 19th Edition | 2021 | Paperback
  • ISBN is 9780357461709 / 0357461703
  • Publisher: Cengage Learning

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Contemporary Marketing (MindTap Course List), 19th Edition provides the student with a detailed overview of marketing concepts, including the business buying process, multinational economic integration, how involvement level affects consumer decisions, creating effective social media content, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing concepts and build real-world working capability. Contemporary Marketing (MindTap Course List), 19th Edition goes into conducting international market research, psychographic segmentation, strategies for new product development, calculating markup and margin, and how price affects demand. A chapter is broken down into managing brands for competitive advantage. Buy Contemporary Marketing (MindTap Course List), 19th Edition and be confident in your marketing education and career.

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