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Consumer Behavior–Human Pursuit of Happiness in The World of Goods, 4th Edition provides the student a detailed overview of consumer behavior, including consumer lifestyles and psychographics, molding consumer attitudes across involvement, consumer perception, biases, and sensory marking, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master consumer behavior concepts & build real-world working capability. Consumer Behavior–Human Pursuit of Happiness in The World of Goods, 4th Edition goes into the fascinating world of consumers, consumer motivation, emotion and involvement, consumer learning, memory, and nostalgia, and consumer attitude. A chapter is broken down into consumer values, personality, and self-concepts. Buy Consumer Behavior–Human Pursuit of Happiness in The World of Goods, 4th Edition and be confident in your consumer behavior education and career.
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