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The 12th edition of Business and Administrative Communication has been substantially edited, updated and redesigned for a more focused reading experience, all while carrying forward the tradition of the text. BAC 12e takes a rhetorical approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes. Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes.
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