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A Framework for Marketing Management, 5th Edition provides the student a detailed overview of marketing management concepts, including delivering value, creating successful long-term growth, shaping the market offerings, communicating value, building strong brands, connecting with customers, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master marketing management concepts & build real-world working capability. A Framework for Marketing Management, 5th Edition goes into major societal forces, the marketing concept, value and satisfaction, supply chain, competition, marketing environment, and new consumer capabilities. A chapter is broken down into core marketing concepts and realities. Buy the textbook A Framework for Marketing Management, 5th Edition and be confident in your marketing management education and career.
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