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Understanding Business, 13th Edition provides the student a detailed overview of business concepts, including business trends and cultivating a business in diverse global environments, business ownership and starting a small business, business management and empowering employees to satisfy customer, management of human resources and motivating employees to produce quality goods and services, managing financial resources, and working within the legal environment, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Understanding Business, 13th Edition goes into business and wealth building, the importance of entrepreneurs to the creation of wealth, understanding free-market capitalism, strategies to reaching global markets, corporations, managing a small business, operations management planning, adapting to change, organizational models, the changing organization, and planning and decision making. A chapter is broken down into developing and pricing goods and services. Buy the textbook Understanding Business, 13th Edition and be confident in your business education and career.
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