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Strategic Management: Competitiveness and Globalization: Concepts and Cases, 12th Edition provides the student a detailed overview of strategic management concepts, including strategic management and strategic competitiveness, the competitive landscape, external environmental analysis, industry environment analysis, analyzing the internal organization, building core competencies, outsourcing, business-level strategy, effectively managing relationships with customers, the purpose of a business-level strategy, corporate-level strategy, reasons for diversification, merger and acquisition strategies, and effective acquisitions, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master strategic management concepts & build real-world working capability. Strategic Management: Competitiveness and Globalization: Concepts and Cases, 12th Edition goes into international strategy, identifying international opportunities, risks in an international environment, cooperative strategy, competitive risks with cooperative strategies, corporate governance, board of directors, ownership concentration, and organizational structure and controls. A chapter goes into strategic leadership. Buy the textbook Strategic Management: Competitiveness and Globalization: Concepts and Cases, 12th Edition and be confident in your strategic management education and career.
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