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Strategic Management, 5th Edition provides the student a detailed overview of strategic management topics, including gaining and sustaining competitive advantage by defining what strategy is, managing the strategy process with strategic leadership, external analysis of industry structure, competitive forces, and strategic groups, internal analysis of resources, capabilities, and core competencies, how to compete for advantage using business-level strategy, and corporate strategy using vertical integration and diversification, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master strategic management concepts & build real-world working capability. Strategic Management, 5th Edition goes into corporate strategy of strategic alliances, mergers and acquisitions, competing around the world using global strategy, and corporate governance and business ethics. A section is broken down into organizational design of structure, culture, and control. Buy the textbook Strategic Management, 5th Edition and be confident in your strategic management education and career.
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