Sport Marketing, 5th Edition


  • By: Dees, Windy; Walsh, Patrick; et al
  • 5th Edition | 2021 | Paperback
  • ISBN is 9781492594628 / 1492594628
  • Publisher: Human Kinetics

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Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience.


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