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From the Preface: Are you a behavior analyst, or at least studying to become one? What are the characteristics of researchers and practitioners who describe themselves as behavior analysts that differentiate them from individuals who identify with other disciplines? Behavior analysts have considered ways of answering this question since the earliest of times, and for good reason. Shared views about the nature of behavior as a scientific subject matter and methods by which we investigate it greatly influence what the field discovers. In turn, what we learn about how behavior works serves as the foundation of a pratical technology for changing behavior in everyday life.
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