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International Business, 2nd Edition provides the student a detailed overview of international business , including a business response to poverty, managing cultural differences, understanding and managing exhange rate risk, currency fluctuation and concentration effects, understanding economic systems, and deciding which foreign markets to enter, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master international business concepts & build real-world working capability. International Business, 2nd Edition goes into driving a culture of innovation, becoming locally responsive, innovation as a tool for global growth, traditional responses to poverty, and investing in innovation. A chapter is broken down into sustainability and innovation. Buy International Business, 2nd Edition and be confident in your international business education and career.
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