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GLOBAL 4, 4th Edition provides the student a detailed overview of international business concepts, including globalizing business, leveraging resources and capabilities, acquiring tools, trading internationally, investing abroad directly, dealing with foreign exchange, and managing around the world, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master international business concepts & build real-world working capability. GLOBAL 4, 4th Edition goes into growing and internationalizing the entrepreneurial firm, entering foreign markets, making alliances and acquisitions work, managing human resources globally, and competing in marketing and supply chain management. A chapter is broken down into strategizing, structuring, and learning around the world. Buy the textbook GLOBAL 4, 4th Edition and be confident in your international business education and career.
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