Essentials of Negotiation, 7th Edition


  • By: Lewicki, Roy; Barry, Bruce; Saunders, David
  • 7th Edition | 2020 | Hardcover
  • ISBN is 9781260399455 / 1260399451
  • Publisher: McGraw Hill

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Essentials of Negotiation, 7th Edition provides the student with a detailed overview of negotiation concepts, including value claiming and value creation, the role of alternatives to a negotiated agreement, opening stance, dealing with typical hardball tactics, creating a free flow of information, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master negotiation concepts and build real-world working capability. Essentials of Negotiation, 7th Edition goes into managing misperceptions and cognitive biases in negotiation, how people communicate in negotiation, and factors that facilitate successful integrative negotiation. A chapter is broken down into how frames work in negotiation. Buy Essentials of Negotiation, 7th Edition and be confident in your negotiation education and career.

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