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Entrepreneurship: Successfully Launching New Ventures (What’s New in Management), 6th Edition provides the student with a detailed overview of entrepreneurship concepts, including developing successful business ideas, finding gaps in the marketplace, women entrepreneurs, completing a competitive analysis grid, general categories of business models, the oral presentation of a business plan, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master entrepreneurship concepts and build real-world working capability. Entrepreneurship: Successfully Launching New Ventures (What’s New in Management), 6th Edition goes into exclusions from trademark protection, market leadership, SBIR and STTR grant programs, selecting and developing effective franchisees, foreign market entry strategies, and licensing. A chapter is broken down into determining what intellectual property to legally protect. Buy Entrepreneurship: Successfully Launching New Ventures (What’s New in Management), 6th Edition and be confident in your entrepreneurship education and career.
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