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Entrepreneurship: Starting and Operating a Small Business (3rd Edition) provides the student a detailed overview of business concepts, including how entrepreneurs recognize opportunities, the business plan and the road map to success, creating business from opportunity, and exploring your market, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master business concepts & build real-world working capability. Entrepreneurship: Starting and Operating a Small Business (3rd Edition) goes into developing the right marketing mix and plan, smart selling and effective customer service, using financial statements to guide a business, cash flow and taxes, and financing strategy. A chapter is broken down into cashing in your brand by franchising, licensing, and harvesting. Buy the textbook Entrepreneurship: Starting and Operating a Small Business (3rd Edition) and be confident in your business education and career.
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