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Consumer Behavior, 11th Edition provides the student a detailed overview of consumer behavior concepts, including consumer research, socially responsible marketing, customer retention, customer loyalty and satisfaction, internal marketing, technology and customer relationships, measures of customer retention, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master consumer behavior concepts & build real-world working capability. Consumer Behavior, 11th Edition goes into technology-driven consumer behavior, consumer learning, marketing ethics and social responsibility, subcultures and consumer behavior, persuading consumers, consumer perception, and culture’s influence on consumer behavior. A chapter is broken down into consumer segmentation, targeting, and positioning. Buy the textbook Consumer Behavior, 11th Edition and be confident in your consumer behavior education and career.
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