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CB 8, Consumer Behavior, 8th Edition provides the student a detailed overview of consumer behavior concepts, including consumption and consumer behavior, competition and consumer orientation, value and the consumer behavior framework, value and the CVF components, analyzing markets with perceptual maps, consumer learning starts with perception, and factors affecting consumer comprehension, among others. This textbook is direct and concise with systematic content designed to engage today’s student through visually engaging content. There is a wide variety of assignment types that help students master consumer behavior concepts & build real-world working capability. CB 8, Consumer Behavior, 8th Edition goes into driving consumer behavior with motivation and emotion, attitudes and attitude change, group and interpersonal influence, consumer culture, and microcultures. A chapter is broken down into personality, lifestyles, and the self-concept. Buy CB 8, Consumer Behavior, 8th Edition and be confident in your consumer behavior education and career.
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