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Loose Leaf for Marketing, 15th Edition


  • By: Kerin, Roger; Hartley, Steven; et al
  • 15th Edition | 2020 | Loose Leaf
  • ISBN is 9781260471236 / 1260471233
  • Publisher: McGraw-Hill Education

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Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.

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