Entrepreneurship ( Irwin Management ) (10TH ed.)

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Entrepreneurship (Irwin Management)
  • By Hisrich, Robert; Peters, Michael; Shepherd, Dean
  • 10th Edition | 2016 | Hardcover

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SKU: 9780078112843eR7s5a3 Category:

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Contributor(s): Hisrich, Robert D (Author), Peters, Michael P (Author), Shepherd, Dean A (Author)

ISBN: 0078112842    EAN: 9780078112843

Publisher: McGraw-Hill Education

Binding: Hardcover

Pub Date: January 12, 2016

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

 

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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