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International Marketing, 18th Edition provides the student a detailed overview of marketing concepts, including the scope and challenge of international marketing, cultural dynamics in assessing global markets, developing a global vision through marketing research, and developing global marketing strategies with products and services for consumers, among others. There is a wide variety of assignment types that help students master marketing concepts & build real-world working capability. International Marketing, 18th Edition goes into international marketing channels, personal selling and sales management, pricing for international markets, and implementing global marketing strategies. A chapter is broken down into integrated marketing communications and international advertising. Buy the textbook International Marketing, 18th Edition and be confident in your marketing education and career.
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